Part 1 applies to everyone. Parts 2 to 4 add the terms for each kind of user. Part 5 covers our text messages. Part 6 covers disputes. Our Privacy Policy explains how we handle information.

PART 1Everyone

1.1 Accepting these Terms

By creating an account, using a booking page, sending a request through the gateway, or otherwise using the Service, you agree to these Terms. If you use the Service for a business, you agree for that business and confirm you have authority to do so.

1.2 Who can use it

You must be at least 18 and able to form a binding contract. Vendor accounts are for businesses operating in the United States.

1.3 Accounts

Give us accurate information and keep it up to date. Keep your sign-in secure. You are responsible for what happens in your account, and you must tell us at once at info@therunup.ai if you think someone else is using it.

1.4 Acceptable use

Do not use the Service to:

• break the law, or offer services that are illegal where they are provided;
• send spam, marketing blasts, or messages to people who did not contact the vendor or agree to hear from them;
• mislead anyone, impersonate anyone, or post false availability or prices;
• harass, threaten or discriminate against anyone;
• upload content you have no right to use, or malware;
• scrape, copy or resell the Service or vendor data, except through the gateway as Part 4 allows;
• probe, overload or get around the security or limits of the Service, or reverse engineer it.

1.5 The Service and its AI

The front desk uses AI to read messages and draft and send replies. The model proposes and our code decides: prices, dates and fees come from the vendor's rules and calendar, not from the model. Every first contact says it is the vendor's AI assistant. AI can still misread a message or phrase something poorly. We work to prevent this and log every AI action so it can be reviewed. We may change, add or remove features. If we remove a feature vendors rely on, we will give notice.

1.6 Other companies' services

The Service connects to services run by others, including Google, Microsoft, Meta, Apple, Stripe, Twilio and AI apps. Their terms apply to your use of them. We do not control them, and a change on their side can limit or stop a channel or feature.

1.7 Ownership

We own the Service, our software, our brand and our content. You keep ownership of the content you provide. You give us the license described in section 2.10 so we can run the Service. If you send us ideas or feedback, we may use them without owing you anything.

1.8 Copyright complaints

If you believe content on the Service infringes your copyright, send a notice under the Digital Millennium Copyright Act to our designated agent at info@therunup.ai, or to TheRunUp Inc., Attn: Copyright Agent, Urban Place, Jaffa St 224, Floor 4, Jerusalem 9438311, Israel. Include your contact details, the work, where the infringing content is, a statement of good-faith belief, a statement under penalty of perjury that your notice is accurate and that you are authorized to act, and your signature. We remove infringing content and close the accounts of repeat infringers.

1.9 Disclaimers

The Service is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not promise that the Service will be uninterrupted or error free, that any AI app will offer or rank a vendor, or that any booking will happen.

We are not a party to the agreement between a vendor and a consumer, and we are not responsible for a vendor's services or a consumer's conduct.

1.10 Limits on liability

To the fullest extent the law allows, The Runup will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total liability for all claims about the Service is limited to the greater of the fees you paid us in the 12 months before the claim and $100.

Some states do not allow some of these limits, so they may not all apply to you.

1.11 Indemnity

If you are a vendor or a developer of an AI app or agent, you will defend and indemnify The Runup against third-party claims that arise from your services, your content, your contracts with consumers, or your breach of these Terms or the law.

1.12 Suspension and ending

You can stop using the Service at any time. We may limit, suspend or close access if you break these Terms, create risk for others, or if the law requires it. For vendors, section 2.12 describes the steps we follow. Sections that by their nature should survive, such as fees owed, ownership, disclaimers, limits on liability, indemnity and Part 6, survive the end of these Terms.

1.13 Changes to these Terms

We will post changes here with a new date. If a change is material, we will tell vendors at least 30 days before it takes effect. Fee changes always get 30 days' notice. If you keep using the Service after a change takes effect, you accept it.

1.14 General

Delaware law governs these Terms, without regard to its conflict of law rules, except where Part 6 says the Federal Arbitration Act applies. You agree to receive notices and agreements electronically. You may not transfer these Terms without our consent; we may transfer them in a merger, acquisition or sale of assets. If any part is unenforceable, the rest stays in effect. Our not enforcing a term is not a waiver. Neither side is liable for delays caused by events beyond its reasonable control. These Terms, with the Privacy Policy and any order form, are the whole agreement between us about the Service.

PART 2Vendors

2.1 What you get

An AI front desk on the channels you connect, a booking page for contracts and deposits, and the tools behind them. The Service is free to use. Section 2.6 sets out our fees.

2.2 Your rules and your mode

You set your facts, prices, policies and rules, and choose how much the assistant may do on its own. The front desk acts only within your rules and mode. Anything outside them comes to you to decide.

• You are responsible for the facts, prices, rules and contract you approve. Review them carefully.
• Safety and legal facts, such as allergens, alcohol, licenses and insurance, need your own approval and are relayed word for word.
• We are responsible for running the front desk as you set it up.
• The AI disclosure and the call recording notice are always on and cannot be turned off.

2.3 Connecting your accounts

When you connect an account, such as Gmail, Outlook, a calendar, your Google Business Profile, WhatsApp, Instagram, a Facebook Page, a phone line or your website, you authorize us to access it and act in it as the Service needs: to read messages and events, send replies, add bookings to your calendar, and answer calls forwarded to your Runup number. You confirm you have the right to connect each account, and you agree to follow that platform's rules.

• Some platforms set reply windows and message rules. The Service follows them, and they can limit what the front desk sends.
• Some marketplaces restrict automated tools. For those, the front desk only drafts replies for you to send. You remain responsible for your marketplace accounts.

2.4 Contacting consumers

The front desk replies to people who contacted you and sends messages about their own inquiries and bookings. It does not send marketing. Automated calls are limited to call-backs a consumer asked for. You agree not to ask us to contact anyone who has not contacted you or agreed to hear from you, and you confirm you have any consent the law requires for the contacts you give us. Marking a number as personal means we never answer, record or store its calls and messages.

2.5 Your business and your bookings

• Your contract with each consumer is between you and that consumer. We are not a party to it.
• You are responsible for your services, licenses, permits and insurance, and for following the laws that apply to them.
• Unless we tell you in writing that we collect and pay a tax for you, you are responsible for deciding which taxes apply to your services, collecting them using the tax setting on your quotes, and paying them.
• Starter contracts we provide are templates, not legal advice. You approve every term before your contract is published.
• If you cancel a booking, the consumer gets back everything they paid. If the consumer cancels, you set the refund, from nothing to all of it, and the consumer confirms it.
• Only the owner can issue refunds, and they go back to the original card.

2.6 Fees

What "brought in" means. A booking is brought in by The Runup when it comes through our gateway for AI apps or a Runup referral, as your account shows for each booking. Bookings from your own channels and your own clients carry no booking fee.

How fees are taken. Both fees come out of each payment, so payouts arrive net and each payout is itemized. If you think a fee is wrong, the owner can question it in the app. A wrong fee is credited on your next payout.

2.7 Payments, payouts and Stripe

Payment processing services for vendors on The Runup are provided by Stripe and are subject to the Stripe Connected Account Agreement, which includes the Stripe Terms of Service (together, the "Stripe Services Agreement"). By agreeing to these Terms or continuing to operate as a vendor on The Runup, you agree to be bound by the Stripe Services Agreement, as Stripe may modify it from time to time. As a condition of The Runup enabling payment processing services through Stripe, you agree to provide The Runup accurate and complete information about you and your business, and you authorize The Runup to share it and transaction information related to your use of Stripe's payment processing services.

• Payout timing: payouts usually arrive a few business days after each payment. Your first payout can take longer.
• Reserves: none by default. If a review finds risk, we may hold part of new payments for a limited time, and we tell you why.
• Card disputes: our team handles them for you. We pay the dispute fees. You bear the amount of a lost dispute unless we caused the loss.
• Fraud controls: we may block high-risk cards and require extra card checks.
• Debit authorization: if your balance cannot cover refunds, lost disputes or fees you owe, you authorize The Runup and Stripe to debit the bank account linked to your payouts for that amount, and to offset it against future payouts.

2.8 Your team

The owner can invite teammates to share the inbox, approvals and calendar. Payouts, bank, contract and fee settings are for the owner only. The owner is responsible for what teammates do in the account.

2.9 Visibility and reviews

We may suggest changes that help your business get found. We do not control search engines or AI apps and cannot guarantee any placement. Review requests go to every consumer after their event, with no incentives and no filtering, as Google's rules require.

2.10 Your data and our data processing terms

You own your business content and you control your consumers' data. You give us a worldwide, non-exclusive license to host, use and display your content as needed to run the Service, including showing your public profile, prices and answers on your hosted page, through the gateway and in AI apps. For your consumers' personal information, we act as your service provider and processor, and we will:

• process it only to provide the Service and on your instructions, which these Terms and your settings record;
• never sell or share it, never use it for ads, never combine it with another vendor's data, and never use it to train a shared AI model;
• keep it confidential, and require the same of our staff and of our service providers, listed in our Privacy Policy, which we update before adding a new one;
• protect it with appropriate security, and tell you without undue delay if a breach affects it;
• send you each consumer request to see, correct or delete data, and help you complete it within 15 days;
• delete or return it when your account is closed, except where the law requires us to keep it.

You agree to give your consumers the notices the law requires. We provide a privacy page and a consumer health data page for each vendor to help.

2.11 Staff access

Our staff open your data only to support you, keep the Service safe or meet a legal duty. You see each time they do in your activity log.

2.12 Trust and safety

Automatic limits apply first. Suspending or closing an account is always decided by a person, and we tell you why.

2.13 Phone numbers

We give you a Runup number in your area code at no cost. If you port your own business line to us, it stays yours. When you leave, you can port out your numbers for free.

2.14 Leaving

Only the owner can close the account, after exporting their data. Open bookings either finish on The Runup or move off with you. You can restore the account for 90 days.

PART 3Consumers

3.1 Who you are dealing with

Vendors use The Runup to answer inquiries and take bookings. When you message or call a vendor, the vendor's AI assistant, run by The Runup, may answer. It tells you it is an AI assistant. Calls are recorded, and the assistant says so first. If you object, recording stops and what was recorded is deleted. You can ask for a person at any time. A person on the vendor's team answers during their business hours.

3.2 Quotes

Quotes come from the vendor's own prices and rules. A quote is valid for 14 days. It does not hold the date by itself, and you accept it only on the booking page.

3.3 Booking and signing

Your contract is with the vendor, on the vendor's terms, which you see before you sign. You sign by typing your name. You agree that this is your electronic signature, with the same effect as a handwritten one, and that you are doing business electronically. Changes after booking are made through an amendment you sign the same way.

3.4 Payments

Payments are processed by Stripe, a PCI Level 1 certified provider. We never see or store your full card number. Card payments show as THERUNUP.AI on your statement. The Runup adds no fee for you. The vendor may send payment requests for the balance or for extra items you agreed to.

3.5 Cancellations and refunds

The vendor's contract sets the cancellation terms. If the vendor cancels, you get back everything you paid. If you cancel, the vendor decides the refund under the contract, and you confirm it. Refunds go back to the card you paid with.

3.6 Problems

Contact the vendor first about their services. To ask about a refund or a charge, contact the vendor or write to info@therunup.ai. We answer within 2 business days. Refunds reach your card in 5 to 10 business days. We are not responsible for the vendor's services, but we will help with payment issues.

PART 4AI apps and agents

This Part applies to AI apps and agents, and the people who build or run them, that use our gateway.

4.1 Using the gateway

Anyone may search vendors, read profiles, check availability and get quotes. Holds, bookings and inquiries need the consumer's name and a phone number or email they confirm by link. No payment happens in the AI app: a booking is confirmed only when the consumer signs and pays on the booking page.

4.2 Acting for a real person

• Act only for a real person who asked you to, and within what they asked.
• Pass on their details accurately, and help them confirm their contact details when asked.
• Show them the vendor's price, the key terms, and that payment happens on the booking page.
• Do not repeat a request the gateway denied.

4.3 Limits

Follow our rate limits. You may show results to the person you act for. Do not copy vendor data into another directory or database, resell it, or use the gateway to build a competing service. We may limit or block access that breaks these Terms.

4.4 AI app directories

If an AI app lists The Runup under its own directory or developer terms, those terms govern between us and that app's maker where they conflict with this Part.

4.5 Fees

Bookings brought in through the gateway carry the booking fee in section 2.6. The vendor pays it. Neither the consumer nor the AI app pays The Runup anything.

PART 5Text messages

This Part covers SMS and MMS texts only. It does not cover Apple Messages, WhatsApp, Instagram or Messenger.

We run two text message programs. The full opt-in flow, with the exact consent wording, is on our text messages page.

The Runup vendor alerts

Texts from The Runup to vendors and their teammates: approvals, new inquiries, booking and payment updates, alerts, and replies to the commands you text us. You opt in during setup by entering your mobile number and ticking a box that is never checked for you. Texts come from The Runup's US number shown in your app. They are optional: you can get the same alerts by email or in the app.

Vendor conversations

Texts from a vendor's Runup business number, sent by the vendor's AI assistant, to people who texted or called that number or gave it their number for an inquiry or booking. They cover only that inquiry or booking. You opt in by texting the vendor's number first. If you give your number on a booking page or form, you will see a box to agree to texts. It is never checked for you.

• Message frequency varies. It depends on your inquiries, bookings and settings.
• Message and data rates may apply.
• Reply STOP (or QUIT, END, CANCEL or UNSUBSCRIBE) to stop. We confirm by text and send nothing more. Reply START to resume.
• Reply HELP for help, or write to info@therunup.ai.
• Carriers are not liable for delayed or undelivered messages.
• Agreeing to texts is not a condition of any purchase.
• You must be 18 or older to sign up for texts.
• We do not share mobile numbers or text message consent with third parties for marketing. See our Privacy Policy.

PART 6Disputes and arbitration

6.1 Talk to us first

Before starting a claim, write to info@therunup.ai with your name, contact details, what happened and what you want. We will try to resolve it within 60 days.

6.2 Individual arbitration

If we cannot resolve it, you and The Runup agree that any dispute about the Service or these Terms will be resolved by binding individual arbitration, not in court. The Federal Arbitration Act governs this Part. The American Arbitration Association (AAA) administers the arbitration under its Consumer Arbitration Rules if you are a consumer, and its Commercial Arbitration Rules if you are a business. The hearing takes place by video, or in the county where you live or do business. Fees follow the AAA rules; for consumers, we pay any fees beyond what those rules require you to pay.

6.3 Exceptions

Either side may bring an individual claim in small claims court instead. Either side may go to court to stop infringement or misuse of intellectual property.

6.4 No class actions, no jury

You and The Runup each give up the right to a jury trial and to take part in a class action, class arbitration or representative action. Claims are brought only individually.

6.5 Opting out

You can opt out of this Part within 30 days of first accepting these Terms. Email info@therunup.ai with your name, the email or phone on your account, and a statement that you opt out of arbitration. Opting out does not affect the rest of these Terms.

6.6 If this Part does not apply

If this Part does not apply to a claim, or the class action waiver is found unenforceable for a claim, that claim goes to the state or federal courts in Wilmington, Delaware, and you and The Runup consent to their jurisdiction.

Contact

Email: info@therunup.ai. Mail: TheRunUp Inc., Urban Place, Jaffa St 224, Floor 4, Jerusalem 9438311, Israel.